They're expanding
Expanding in North America
is full of challenges,
and local operations will
stall if you don't...
mix founder's knowledge with local expertise.
plan, research, and iterate to
find GTM Fit.
prove to local talents you are ready
to scale.
Expand in North America with ease.
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ASSESS
Goals, expansion plan, the team you can leverage, demand gen materials, and targets.
Sprint 1
RESEARCH
Target market, segments, partners, market trends, and structure.
Sprint 2
EXECUTE
On multiple handpicked verticals, meet prospects, and validate GTM fit.
Sprint 3
SCALE
Talents and customers acquisition with our trusted partners.
Sprint 4
Sprints Detailed
Market Intelligence
Winning requires a deep understanding of your competition, your ecosystem and of how your target market is structured locally. Often overlooked by founders it sets a stronger foundation to execute. Far from analysis paralysis, we help you on this crucial step through research and feedback collection.
Access to local networks- Get strategic insights before expanding
- Shorten ramp-up, de-risk landing
GTM Execution
Once the initial GTM plan is ready, we switch to execution mode. We deploy our own resources, coordinate with local experts, and sync up with your team in Europe. Iteration is key until you sign the first few customers.
- Demand gen materials adaptation
- Local events and networking
- Lead Generation
- Meeting debrief and deal closing assistance
Trusted Network To Scale
Before achieving local product-market fit and securing your first clients, attracting top talent is hard and often counterproductive. After figuring out a GTM strategy that yields results, we guide you through our network of professional services to set up shop.
- Outsource admin, focus on growth
- Compliance with American standards
- Quickly find the right partners for you
Customers are always right!
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Christophe Fourcroy
“We partnered with BTM to develop a scalable expansion model, starting with the French market as a pilot before expanding into the UK, Canada, and the US. Their structured approach helped us prepare our expansion strategy effectively, and their team managed the product-market fit validation, resulting in over 30 qualified meetings with our Ideal Customer Profile (ICP) in the French market within eight months. We're now amplifying our efforts in the French market to drive sales while using this systemic expansion methodology to explore additional territories”.
Jerome Bajou
“BTM’s methodology helped us reshape our value proposition, segment our audience, and set up a robust outbound system to explore the markets in Italy, France, Spain, and the US simultaneously. Their iterative approach enabled us to find the right messaging for scalable markets, and within nine months, we now have a consistent flow of qualified meetings and are acquiring clients from previously untapped territories.”
Nicolas Clavel
“We hired BTM to increase our brand awareness in France and grow our revenue by 20%. Their consultative approach transformed our operations, starting with a redesigned website optimized for conversions. From there, they helped us build strategic demand generation materials and implemented an outbound system covering the entire territory, boosting our brand visibility, attracting leads, and accelerating pipeline generation.”
Frequently Asked Questions?
1. Which territory do you cover?
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2. What does BTM need to get started?
3. What are the industries you have experience in?
4. What is your pricing model?
5. What is your engagement model?
6. Do you guarantee results?
7. Can you manage the full sales cycle?
8. Why should we work with you?
9. Who are you?
Book a meeting
Get in touch
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